Background

Suzy Jacobs has a “portfolio career” as a mentor, MC and co-founder of financial services company Finesque. She required a brand strategy and identity to help communicate and build her professional profile and attract a new level of client. We conducted a brand workshop with Suzy to determine her brand values, positioning and messaging which resulted in the core brand idea, “True to You”.

“True to You” not only embodies Suzy’s personal goals and visions, but reflects those of her clients. This idea was expanded into all aspects of the brand identity – from highlighting the “U” in Suzy’s name, through to the photography used on her website. All of this was then applied to stationery, email signature, website as well as social media post templates for future use.

Deliverables

Brand Strategy
Tone of Voice/Brand Story
Brand Identity

Brand Guidelines
Stationary Collateral
Website Design

Their creative spirit, proactive project management and honest conversation made the Bench team a stand out agency to work with. They provided creative and artistic strategy, listened to feedback, offered advice and delivered the brief on time. I can honestly say I loved working with them.

– Suzy Jacobs