Once was SIDS & Kids is now rebranded as Red Nose – saving little lives. The rebranding for SIDS & Kids focussed on the better known brand asset of Red Nose Day and reinvented that for the modern market. Re-aligning the brand with their number one goal – to reduce SIDS deaths to ZERO.

Bench as a long time partner and supporter of SIDS worked with their branding agency to fulfil collateral roll outs of their new nationwide brand presence. Including brochures, posters, print and digital advertising and assets.


Print advertising
Digital advertising

Custom safe sleeping llustrations
Red Nose Day promotional collaterals
Digital assets