Excellent design anticipates and responds to different perceptions and needs, and synthesizes them into the built environment. We begin with the end in mind, planning from the inside out so that form follows function.
– Nordon Jago Architects
With a new marketing strategy under their belt, Nordon Jago Architects (NJA) approached Bench to assist with its implementation. To begin with, NJA were looking to redesign their website so it spoke more directly to their key target audiences along with expressing their brand values and core strengths in a more succinct way.
In their current brand guidelines, the only element that had to remain unchanged was the logo. So as part of the process we stripped the visual elements of the brand back to basics. This gave us the freedom to explore the design in a conceptual way, through typography, photography, colours, grids and layouts, whilst building upon the existing brand equity.