Background

Leasy is an application to be used by both landlords, real estate agents and renters. It is designed to disrupt the current frustrating situation faced by tenants, and increase the efficiency of property managers by providing a “one stop shop” for everything to do with a rental agreement between the two parties. This includes but is not limited to: paying rent, storing of contracts and property condition reports, ledger creation, requests and messages between parties and calendars.

One of the most important goals of the brand was to be enticing to investors, to raise enough funds to get the application built properly.

This required the branding to look professional and slick, something stakeholders would want to invest in and have faith in.

Our solution was to develop a brand that clearly represented all of the values and goals of the application. A simple and easy black and white solution that removed all the “grey areas” from rental agreements.

Since the brand was launched in May 2017, Leasy has gone on to win the Innovation Bay Founder Dinner Pitch and the Peoples Choice Startup & Angels #6, as well as placing second in the Academy XI Pitch X and a finalist in the OTEC APAC Competition.

Deliverables

Naming
Brand Strategy
Tone of Voice/Brand Story
Brand Identity

App Skin Templates
Brand Guidelines
Pitch Deck Design

The team at Bench far exceeded all of my expectations. Not only was the final product great, but any of the options initially presented to us could have been easily implemented and loved – it was a tough choice to pick just one with so many amazing ideas and designs! The Leasy brand is exactly what we were after and time after team we get compliments on the brand. Not only the branding, but Bench was great in helping us come up with the name (which again, is loved by many!) and many other aspects of starting our own start up. They without a doubt nailed the brief and further more, were an absolute pleasure to work with.

– Jordan Lomax, CEO/Co-Founder