Bench had the task of creating the Jen Nohra personal brand. A platform which would communicate purpose, values and status within the fitness industry. After reviewing the broad scope of Jen’s services as a Lifestyle Coach, Mentor and Master Personal Trainer combined with her Gestalt Psychotherapy training, we found that there was a continual link between each of her practices; the link between physical and cognitive connection.

Transforming Jen’s personal brand was about revealing the connections between mind, body, heart and soul. Nohra’s approach is about bridging these physical and cognitive connections and like her means of coaching we have implemented visual contrasts through elements of the brand to reveal these two distinct sides.


Brand Strategy
Tone of Voice/Brand Story
Brand Identity

Brand Guidelines
Stationary Collateral

“The Bench team have provided for such phenomenal support in the work they’ve done for me. The amount of time & dedication put into the brand was above anything I’ve experienced. The team came up with some amazing strategies together and a few different concepts. I am ever so grateful for what you have created. Thank you. Bench is the way.”

– Jen Nohra
Lifestyle Coach, Mentor & Trainer