Crafting software for companies that are ready for change, ready for greater efficiency, ready to do better for their customers and their people.

Do more. Move faster. Work better. 


Appsmith are experts in crafting beautifully designed custom software, created to work exactly the way each of their clients unique business operates. Launching under a new name with bigger aspirations in mind, they needed a brand identity that would make their innovative approach to the marketplace stand out amongst the sea of their less inspiring competitors.

After looking deeper into the AppSmith brand, we discovered their strong personal approach, striking technical skills and a reputation for designing beautiful user-centred systems were the driving forces behind their success, integral elements that needed to be communicated in their branding aesthetic.

With these principles in mind, we developed a contemporary branding identity that reflects the enthusiastic, distinctive approach of the organisations practice in combination with short, punchy visual language to reinforce the direct yet impressive display of AppSmiths work formula.

Designing the AppSmith website, their portfolio of work was used front and center, highlighting their incredible design focused skillset. While a range of custom illustrated icons were utilised to bring out the lively personalities of their team and compliment their natural, customer focused work style.


Brand Strategy
Tone of Voice/Brand Story
Brand Identity
Brand Guidelines

Responsive Web Design
Stationary Collateral
Icon Graphics
Social Media Graphics